IPM at Brand Experience 360: Key Industry Takeaways
In an increasingly digital world, the physical experience has become more powerful than ever. Brand Experience 360 brought this evolution into sharp focus, with keynotes speeches from the likes of Red Bull, SKY, and PepsiCo. Emma Kirk, drawing from her in-depth involvement with the IPM’s experiential marketing community, shed light on the future trajectory of brand interactions. From the blurred lines between billboards and brand experiences to the role of dual screening in amplification, this recap offers a glimpse into the key changes taking place in experimental marketing today.
IPM at Brand Experience 360: Key Industry Takeaways
In an increasingly digital world, the physical experience has become more powerful than ever. Brand Experience 360 brought this evolution into sharp focus, with keynotes speeches from the likes of Red Bull, SKY, and PepsiCo.
Emma Kirk, drawing from her in-depth involvement with the IPM’s experiential marketing community, shed light on the future trajectory of brand interactions. From the blurred lines between billboards and brand experiences to the role of dual screening in amplification, this recap offers a glimpse into the key changes taking place in experimental marketing today.
Brand Experience 360
Brand Experience 360
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