IPM at Brand Experience 360: Key Industry Takeaways
In an increasingly digital world, the physical experience has become more powerful than ever. Brand Experience 360 brought this evolution into sharp focus, with keynotes speeches from the likes of Red Bull, SKY, and PepsiCo.
Emma Kirk, drawing from her in-depth involvement with the IPM’s experiential marketing community, shed light on the future trajectory of brand interactions. From the blurred lines between billboards and brand experiences to the role of dual screening in amplification, this recap offers a glimpse into the key changes taking place in experimental marketing today.
IPM at Brand Experience 360: Key Industry Takeaways
In an increasingly digital world, the physical experience has become more powerful than ever. Brand Experience 360 brought this evolution into sharp focus, with keynotes speeches from the likes of Red Bull, SKY, and PepsiCo.
Emma Kirk, drawing from her in-depth involvement with the IPM’s experiential marketing community, shed light on the future trajectory of brand interactions. From the blurred lines between billboards and brand experiences to the role of dual screening in amplification, this recap offers a glimpse into the key changes taking place in experimental marketing today.
Brand Experience 360
Brand Experience 360
News
Closing the Gap Towards Regulated Political Advertising in the UK
IPM delves into the unregulated landscape of political advertising, drawing insights from industry experts Lord Black and Graham Temple.
IPM & SpaceandPeople Launch CORE – On site, Insight experiential activation tool
IPM announces an innovative collaboration with SpaceandPeople to launch CORE, a Campaign Optimiser for Retail & Experiential marketing.
IPM at Brand Experience 360: Key Industry Takeaways
Dive into the future of experiential marketing with key industry takeaways from Brand Experience 360.
News
Closing the Gap Towards Regulated Political Advertising in the UK
IPM delves into the unregulated landscape of political advertising, drawing insights from industry experts Lord Black and Graham Temple.
IPM & SpaceandPeople Launch CORE – On site, Insight experiential activation tool
IPM announces an innovative collaboration with SpaceandPeople to launch CORE, a Campaign Optimiser for Retail & Experiential marketing.
IPM at Brand Experience 360: Key Industry Takeaways
Dive into the future of experiential marketing with key industry takeaways from Brand Experience 360.