Restrictions on higher fat, sugar and salt product promotions, delayed until 2025
The Institute of Promotional Marketing
18th June 2023
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products. The ruling would have seen heavy restrictions placed on the likes of buy one, get one free deals.
The move aims to support businesses that have been hit hard by rising costs of food and energy, whilst also giving consumers the opportunity to capitalise on multi-buy offers,,
Since its announcement, the ruling has sparked a mixture of support and criticism and has encounter a number of previous delays to its implementation. With many businesses already preparing to incorporate these changes, the further delay may ignite further uncertainty as to it’s current state.
Piccadilly Lights Goes from Billboard Icon to Experiential Capital
Piccadilly Lights, once the crown jewel of billboard advertising, is now the beating heart of experiential marketing in London, where brands don’t just advertise, they immerse.
IPM Awards 2025 Winners Revealed
Celebrate the stars of promotional marketing at the IPM Awards 2025, where creativity, innovation, and impact take centre stage. Explore all the winners from this year’s IPM Awards.
Powering Up the Women’s Game: Unlocking Brand Partnership Potential
As the Lionesses celebrate back‑to‑back Euro glory, Manchester City Women and Zeal Creative reveal how brands can score with pitch‑perfect partnerships.