How will AI affect promotional marketing?

AI is already having a significant impact on promotional marketing, and this trend is only going to continue in the future. Here are some ways AI is affecting promotional marketing:


AI algorithms can analyse customer data to create personalized promotional offers that are tailored to individual preferences and behaviours. This can increase the effectiveness of promotional marketing by making it more relevant to the customer.


AI can help identify the right audience for a promotional campaign by analysing data such as demographics, location, interests, and purchasing history. This ensures that promotional offers are sent to the right people at the right time, increasing their likelihood of being successful.


AI can automate many of the tasks involved in promotional marketing, such as creating and scheduling social media posts, sending emails, and tracking campaign performance. This saves time and resources while ensuring that promotional campaigns are executed efficiently and effectively.

Predictive analytics

AI algorithms can analyse customer data to predict future behaviour, such as which products customers are likely to purchase in the future. This information can be used to create targeted promotional offers that are more likely to be successful.

AI claims to make promotional marketing more effective by providing marketers with insights into customer behaviour and preferences, allowing them to create more personalised and targeted promotional campaigns. However, with growing concerns about the potential risks with AI, could this halt its utilisation before it’s even begun?