Promotional marketing is a marketing strategy that aims to increase brand awareness and sales by offering incentives or rewards to customers or potential customers. It involves the use of various promotional tools such as discounts, coupons, contests, sweepstakes, free samples, loyalty programs, and other incentives to attract and retain customers.
The ultimate goal of promotional marketing is to create a positive perception of the brand and its products or services in the minds of the target audience. This is achieved by providing valuable incentives that encourage customers to take action, such as making a purchase or signing up for a loyalty program.
Promotional marketing can be done through various channels, including social media, email marketing, advertising, and public relations. It is an effective way to generate buzz and excitement around a brand or product, increase customer engagement, and ultimately drive sales.
Here are some of the top promotional marketing trends that have emerged in recent years: