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What Brits Want from Loyalty: Key Insights from Mando-Connect
Discover the latest insights on what drives loyalty among British consumers with the “What the British Want from Loyalty Programmes” whitepaper.
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N2O Sets Sail With P&O Cruises
Discover the latest experiential marketing campaign by P&O Cruises and N2O.
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RPM and Guinness Partner for St. Patricks Day 2024
Guinness and RPM champion St. Patrick’s Day 2024 with a weekend full of celebration across the UK.
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Experience is King: David Ogiste on Experiential Marketing
David Ogiste, founder of Nobody’s Café, discusses the future of experiential marketing, emphasising the power of connections, inclusivity, and technology.
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Sweaty Betty Ditches Toxic Fitness Narratives
Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines female empowerment.
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Generation Alpha: Tomorrow’s Rising Stars
Key insights on Generation Alpha, the most technologically advanced generation yet, as discussed by industry experts Alexandra Haider and Liam Bircham.
Read More >![B Corp Certification Justine Clement](https://theipm.org.uk/wp-content/uploads/2024/02/Yellow-Textured-Self-Help-Podcast-Promotion-Youtube-Thumbnail-17-377x250.png)
B Corp Certification and Responsible Travel with Justine Clement
The road to B Corp certification with Justine Clement, CEO of The Happy Prize Company.
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Driving Change: Charlotte Tilbury Formula 1 Collaboration
Discover how Charlotte Tilbury Beauty is making history by partnering with Formula 1 Academy, empowering female drivers and promoting inclusivity in motorsport.
Read More >![](https://theipm.org.uk/wp-content/uploads/2024/02/722978178254837.64e4e6123b04e-1-377x250.jpg)
Behind the Scenes of Smirnoff With Stephanie Jacoby
IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the ‘We Do We’ campaign, celebrating diversity and collective strength.
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Metaverse Fitness Inside The World’s Smallest Gym
‘The World’s Smallest Gym’ by Meta Quest and Puma sparks a fitness revolution in a 2×2 metre box. Exercise in the metaverse and discover the future of fitness.
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IPM Announces Promotion of The Month: January
Discover January’s Promotion of the Month featuring the Horlicks Happy Place campaign by Cat Among The Pigeons.
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AI, TikTok, and the Race for Search Engine Supremacy
2024 marks a turning point in digital search engines, with Google facing competition from TikTok, Instagram, and AI.
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