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Discover the Magic of Cinema Promotions with SPARK CEO David Pearson
The IPM sits down with David Pearson, CEO of SPARK, to delve into the world of cinema promotions.
Read More >Animals Not Amusements – UK Bans Promotion of Cruel Tourist Activities Abroad
Learn how the new Animals Low-Welfare Activities Abroad Act will impact marketing strategies. Discover the real cost of animal attractions and proactive measures to combat animal cruelty.
Read More >Tips for Running Successful Social Media Promotions
Discover how to run successful social media promotions, comply with CAP Code standards regulations, navigate platform-specific rules, and avoid common pitfalls.
Read More >The IPM Pays Tribute to Amazing CoppaFeel Founder Kris Hallenga
The IPM is saddened to hear of the passing of CoppaFeel Charity founder Kris Hallenga. Kris’s dedication to cancer awareness and unwavering spirit have left an indelible mark on countless lives.
Read More >Closing the Gap Towards Regulated Political Advertising in the UK
IPM delves into the unregulated landscape of political advertising, drawing insights from industry experts Lord Black and Graham Temple.
Read More >IPM & SpaceandPeople Launch CORE – On site, Insight experiential activation tool
IPM announces an innovative collaboration with SpaceandPeople to launch CORE, a Campaign Optimiser for Retail & Experiential marketing.
Read More >IPM at Brand Experience 360: Key Industry Takeaways
Dive into the future of experiential marketing with key industry takeaways from Brand Experience 360.
Read More >Celebrating 50 Years of the Code of Sales Promotion
We celebrate the fiftieth year of the Code of Sales Promotion Practice—a document that arguably forms the DNA of the IPM—examining its central role in the promotional marketing.
Read More >Zeal Crowned Agency of the Year: Exclusive Interview with Stewart Hilton
IPM sits down with Stewart Hilton, co-founder of Zeal, to discuss the inner workings of a world-leading marketing agency.
Read More >What Brits Want from Loyalty: Key Insights from Mando-Connect
Discover the latest insights on what drives loyalty among British consumers with the “What the British Want from Loyalty Programmes” whitepaper.
Read More >N2O Sets Sail With P&O Cruises
Discover the latest experiential marketing campaign by P&O Cruises and N2O.
Read More >RPM and Guinness Partner for St. Patricks Day 2024
Guinness and RPM champion St. Patrick’s Day 2024 with a weekend full of celebration across the UK.
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