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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Stay up to date with all the latest promotional marketing news.

IPM Awards, Shortlist Announced

We’re excited to reveal the 2024 IPM Awards Shortlist; recognising the very best creativity and innovation from across the promotional marketing industry.

Unlock the Secret to Risk-Free Promotions

Risk-free promotion strategies with expert tips from Halo Promo Risk and Mando, including predictive modelling and fixed-fee solutions.

TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final

TRO creates unforgettable moments in the heart of London, blending football, fun, and sustainability.

$Loyalty UK mando research$

Psychology Behind Loyalty – Insights from UK and Europe

Discover the psychology behind loyalty programs with insights from UK and European experts, featuring Mando, YouGov, and Ogilvy Consulting.

Gen Z vs Gen A: Liam Bircham Decodes Youth Marketing

Explore the differences and similarities between Gen Z and Gen Alpha and how to reach them.

50-Year Reflection: The Evolution of the Sales Promotion Code 1974-2024

Celebrating the 50th anniversary of the Code of Sales Promotion Practice, IPM explores the Code’s foundational principles and adaptations to the digital age.

The UK’s Biggest Summer of Sport Brought to Life by C-Screens

Dive into of the UK’s biggest sports summer in 2024 with C-Screens, the largest provider of Out-Of-Home Screens.

Discover the Magic of Cinema Promotions with SPARK CEO David Pearson

The IPM sits down with David Pearson, CEO of SPARK, to delve into the world of cinema promotions.

Animals Not Amusements – UK Bans Promotion of Cruel Tourist Activities Abroad

Learn how the new Animals Low-Welfare Activities Abroad Act will impact marketing strategies. Discover the real cost of animal attractions and proactive measures to combat animal cruelty.

Tips for Running Successful Social Media Promotions

Discover how to run successful social media promotions, comply with CAP Code standards regulations, navigate platform-specific rules, and avoid common pitfalls.

The IPM Pays Tribute to Amazing CoppaFeel Founder Kris Hallenga

The IPM is saddened to hear of the passing of CoppaFeel Charity founder Kris Hallenga. Kris’s dedication to cancer awareness and unwavering spirit have left an indelible mark on countless lives.

Closing the Gap Towards Regulated Political Advertising in the UK

IPM delves into the unregulated landscape of political advertising, drawing insights from industry experts Lord Black and Graham Temple.

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BiteSize

IPM BiteSize is our one-stop-shop for all the latest promotional marketing campaigns and activities being carried out by our members. Stay up to date with the latest trends and work.

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