News
Stay up to date with all the latest promotional marketing news.
Unlock the Secret to Risk-Free Promotions
Risk-free promotion strategies with expert tips from Halo Promo Risk and Mando, including predictive modelling and fixed-fee solutions.
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TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final
TRO creates unforgettable moments in the heart of London, blending football, fun, and sustainability.
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Psychology Behind Loyalty – Insights from UK and Europe
Discover the psychology behind loyalty programs with insights from UK and European experts, featuring Mando, YouGov, and Ogilvy Consulting.
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Gen Z vs Gen A: Liam Bircham Decodes Youth Marketing
Explore the differences and similarities between Gen Z and Gen Alpha and how to reach them.
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50-Year Reflection: The Evolution of the Sales Promotion Code 1974-2024
Celebrating the 50th anniversary of the Code of Sales Promotion Practice, IPM explores the Code’s foundational principles and adaptations to the digital age.
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The UK’s Biggest Summer of Sport Brought to Life by C-Screens
Dive into of the UK’s biggest sports summer in 2024 with C-Screens, the largest provider of Out-Of-Home Screens.
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Discover the Magic of Cinema Promotions with SPARK CEO David Pearson
The IPM sits down with David Pearson, CEO of SPARK, to delve into the world of cinema promotions.
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Animals Not Amusements – UK Bans Promotion of Cruel Tourist Activities Abroad
Learn how the new Animals Low-Welfare Activities Abroad Act will impact marketing strategies. Discover the real cost of animal attractions and proactive measures to combat animal cruelty.
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Tips for Running Successful Social Media Promotions
Discover how to run successful social media promotions, comply with CAP Code standards regulations, navigate platform-specific rules, and avoid common pitfalls.
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The IPM Pays Tribute to Amazing CoppaFeel Founder Kris Hallenga
The IPM is saddened to hear of the passing of CoppaFeel Charity founder Kris Hallenga. Kris’s dedication to cancer awareness and unwavering spirit have left an indelible mark on countless lives.
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Closing the Gap Towards Regulated Political Advertising in the UK
IPM delves into the unregulated landscape of political advertising, drawing insights from industry experts Lord Black and Graham Temple.
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IPM & SpaceandPeople Launch CORE – On site, Insight experiential activation tool
IPM announces an innovative collaboration with SpaceandPeople to launch CORE, a Campaign Optimiser for Retail & Experiential marketing.
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