NewsTEST Creative2025-01-02T10:57:47+00:00

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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Stay up to date with all the latest promotional marketing news.

The Experiential Expo Is Coming to Piccadilly Lights

Join us for the 2026 Experiential Expo! Celebrating the power of experiential marketing.

What Savi Told Us About Shopper Behaviour in 2026

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

Experiential Activations in the Beauty Industry

A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.

CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing

A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.

What Peter Czapp told us about the BenchPress Report 2026

From profit pressure to AI acceleration, this recap explores what high-performing agencies are doing differently to drive sustainable growth.

Sam’s Compliance Corner: McDonald’s CARDS – When Collectability Meets Compliance

A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.

What the Mando White Paper Told Us About Promotions in 2026

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

How to get comfortable running promotions in Europe Recap

A quick IPM recap on running promotions in Europe, covering the key watch outs around mechanics, timelines, filings, translation, tax, and fulfilment.

Pringles × Super Mario: The Boss Level Brand Partnership That Won the IPM Grand Prix

Brand Culture, last year’s IPM Grand Prix winners, reveal how Pringles × Super Mario turned a brand partnership into shelf-side excitement, from the Mystery Flavour “question block” idea to collectable character cans.

HFSS Advertising Regulations: What Marketers Need to Know

HFSS regulations have entered a new phase. This article breaks down what the latest rules mean for marketers, where the key risks sit, and how IPM tools and legal support can help.

Promotions Wrapped! Playing Back the Biggest Trends of 2025

From Superman on The Shard to ‘AI slop’, see what cut through in 2025…

What Do Brits Want from Promotions in 2026

Get ready to unpack the promotional marketing landscape for 2026 as Mando, YouGov and the IPM prepare to launch What Brits Want from Promotions 3.0…

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BiteSize

IPM BiteSize is our one-stop-shop for all the latest promotional marketing campaigns and activities being carried out by our members. Stay up to date with the latest trends and work.