As we move into summer mode and dust down those flip flops, it’s the perfect time to reflect on the promotional marketing rulings so far in 2024. The ASA upheld several complaints this year that highlight the importance of complying with the Code when running your campaign. Though perhaps not as exciting as a glittering campaign launch, ensuring the legal elements of your promotion are in order will help ensure your hard work producing that shiny new promotion has not gone to waste.


As we move into summer mode and dust down those flip flops, it’s the perfect time to reflect on the promotional marketing rulings so far in 2024. The ASA upheld several complaints this year that highlight the importance of complying with the Code when running your campaign. Though perhaps not as exciting as a glittering campaign launch, ensuring the legal elements of your promotion are in order will help ensure your hard work producing that shiny new promotion has not gone to waste.


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Piccadilly Lights Goes from Billboard Icon to Experiential Capital
Piccadilly Lights, once the crown jewel of billboard advertising, is now the beating heart of experiential marketing in London, where brands don’t just advertise, they immerse.
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Celebrate the stars of promotional marketing at the IPM Awards 2025, where creativity, innovation, and impact take centre stage. Explore all the winners from this year’s IPM Awards.
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