Beyond the Buzz: Why Agencies Need to Think More Carefully About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Recent ASA HFSS Rulings: Where Brand Advertising Ends and Product Advertising Begins
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Experiential Activations in the Beauty Industry
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
ASA Strategy 2024-2028: AI Regulation and Environmental Impact
Uncover the ASA's Promotional Marketing Strategy for 2024-2028, focusing on AI regulation, environmental advertising, and online oversight in UK advertising.
