Excited, Anxious, Oblivious: What N2O’s Generation Series Reveals About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
What Savi Told Us About Shopper Behaviour in 2026
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
What Peter Czapp told us about the BenchPress Report 2026
From profit pressure to AI acceleration, this recap explores what high-performing agencies are doing differently to drive sustainable growth.
The Experiential Expo Is Coming to Piccadilly Lights
Join us for the 2026 Experiential Expo! Celebrating the power of experiential marketing.
Sam’s Compliance Corner: McDonald’s CARDS – When Collectability Meets Compliance
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
What the Mando White Paper Told Us About Promotions in 2026
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
How to get comfortable running promotions in Europe Recap
A quick IPM recap on running promotions in Europe, covering the key watch outs around mechanics, timelines, filings, translation, tax, and fulfilment.
Promotions Wrapped! Playing Back the Biggest Trends of 2025
From Superman on The Shard to ‘AI slop’, see what cut through in 2025...
Marketing Tips to Win Gold at Paris Olympics 2024
Marketing tips for the Paris Olympics 2024 to avoid the pitfalls of ambush marketing and create compliant strategies that win gold.
