The IPM Announces New Strategic Partnership with IMA Europe
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Beyond the Event: How Brands Can Measure Experiential Impact More Effectively
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Beyond the Buzz: Why Agencies Need to Think More Carefully About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Recent ASA HFSS Rulings: Where Brand Advertising Ends and Product Advertising Begins
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Experiential Expo 2026: Bringing the Industry Together to Shape What’s Next
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
What Ingenuity’s latest research tells us about client expectations in the age of AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Mando Presents: Understanding Loyalty in Europe 4.0
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Excited, Anxious, Oblivious: What N2O’s Generation Series Reveals About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
What Savi Told Us About Shopper Behaviour in 2026
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Experiential Activations in the Beauty Industry
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
