Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the realm of entertainment. With Summer 2024 poised to deliver one of the biggest sporting calendars in recent years, featuring the Olympics in Paris, the Euros in Germany and Champions League in London, a new era of marketing approaches. To examine the meteoric rise of live fan experiences, and what to expect from sports marketing in 2024, IPM sits down with its latest member, C-Screens, the largest provider of Out-Of-Home Screens in the UK. C-Screens will be bringing multiple pop-up screening events, showing live premium sports all day, from iconic bustling city centres through to high end shopping districts such as Covent Garden. Equipped with large state of the art high-definition LED screens and multiple unique activation spaces, C-Screens offers ready-made sporting havens, heralding the future of live fan experiences. But first, let’s remind ourselves why 2024 is so special for sports.
![IPM_logo_white text](https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-200x95.png)
![DALL·E 2024-05-15 21.18.45 – A vibrant and dynamic graphic illustration in portrait format, depicting a large outdoor screen in a public space displaying a live sprinting event. T](https://theipm.org.uk/wp-content/uploads/2024/05/DALL·E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T-2.webp)
Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the realm of entertainment. With Summer 2024 poised to deliver one of the biggest sporting calendars in recent years, featuring the Olympics in Paris, the Euros in Germany and Champions League in London, a new era of marketing approaches.
To examine the meteoric rise of live fan experiences, and what to expect from sports marketing in 2024, IPM sits down with its latest member, C-Screens, the largest provider of Out-Of-Home Screens in the UK. C-Screens will be bringing multiple pop-up screening events, showing live premium sports all day, from iconic bustling city centres through to high end shopping districts such as Covent Garden. Equipped with large state of the art high-definition LED screens and multiple unique activation spaces, C-Screens offers ready-made sporting havens, heralding the future of live fan experiences. But first, let’s remind ourselves why 2024 is so special for sports.
![DALL·E 2024-05-15 21.18.45 – A vibrant and dynamic graphic illustration in portrait format, depicting a large outdoor screen in a public space displaying a live sprinting event. T](https://theipm.org.uk/wp-content/uploads/2024/05/DALL·E-2024-05-15-21.18.45-A-vibrant-and-dynamic-graphic-illustration-in-portrait-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-sprinting-event.-T.jpg)
- 2023 set a precedent for the UK, with major sporting events injecting a remarkable £373 million into the national economy, as researched by UK Sport.
- This figure is set to soar with the Guardian heralding this summer 2024 as “one for the ages”, referring to the extraordinary line-up of sporting events.
- This pivotal moment in sports is also a turning point for marketing. The industry is poised to revolutionise how fans experience, enjoy, and engage with sports.
![Pimms](https://theipm.org.uk/wp-content/uploads/2024/05/Pimms-1-1200x682.jpg)
![Wimbledon Final](https://theipm.org.uk/wp-content/uploads/2024/05/Wimbledon-Final-1200x675.jpeg)
- 2023 set a precedent for the UK, with major sporting events injecting a remarkable £373 million into the national economy, as researched by UK Sport.
- This figure is set to soar with the Guardian heralding this summer 2024 as “one for the ages”, referring to the extraordinary line-up of sporting events.
- The Olympics are set for Paris, with the Champions League final in London. Dublin will host the Europa League Final, and England is a strong contender in the European Championship. The year features two T20 World Cups, The Open Championship, Tour de France, Wimbledon, and the British Grand Prix, among other major events.
- This pivotal moment in sports is also a turning point for marketing. The industry is poised to revolutionise how fans experience, enjoy, and engage with sports.
![DALL·E 2024-05-15 16.24.48 – A minimalist and modern graphic illustration in a square format, depicting a large outdoor screen in a public space during summer, displaying a live s](https://theipm.org.uk/wp-content/uploads/2024/05/DALL·E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s-1.webp)
“Today, sports is all about the experience. It’s not just watching a game but feeling part of it, no matter where you are. This evolution has opened up new avenues for engaging with content and creating moments that bring fans together.”
Sarah Hetherington, Senior Marketing Manager, C-Screens
![Wimbledon Final](https://theipm.org.uk/wp-content/uploads/2024/05/Wimbledon-Final-1-1200x675.jpeg)
![Pimms](https://theipm.org.uk/wp-content/uploads/2024/05/Pimms-1200x682.jpg)
![Robinsons AR](https://theipm.org.uk/wp-content/uploads/2024/05/Robinsons-AR-1200x612.png)
![DALL·E 2024-05-15 16.24.48 – A minimalist and modern graphic illustration in a square format, depicting a large outdoor screen in a public space during summer, displaying a live s](https://theipm.org.uk/wp-content/uploads/2024/05/DALL·E-2024-05-15-16.24.48-A-minimalist-and-modern-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-during-summer-displaying-a-live-s-1.webp)
“Today, sports is all about the experience. It’s not just watching a game but feeling part of it, no matter where you are. This evolution has opened up new avenues for engaging with content and creating moments that bring fans together.”
Robert Hicks, CEO, C-Screens
![DALL·E 2024-05-15 22.20.52 – A vibrant and dynamic graphic illustration in a square format, depicting a large outdoor screen in a public space displaying a live swimming event. Th](https://theipm.org.uk/wp-content/uploads/2024/05/DALL·E-2024-05-15-22.20.52-A-vibrant-and-dynamic-graphic-illustration-in-a-square-format-depicting-a-large-outdoor-screen-in-a-public-space-displaying-a-live-swimming-event.-Th.webp)
Don’t Miss Out
Join us to celebrate the power of promotional marketing at the IPM Awards 2024. Recognising talent from across the UK, we showcase the most impactful campaigns, set the industry standard and raise the bar for excellence. With less than one week left until the deadline, you still have time to enter. The submission period closes on Monday, 20th May at 4:00 PM.
Don’t Miss Out
Join us to celebrate the power of promotional marketing at the IPM Awards 2024. Recognising talent from across the UK, we showcase the most impactful campaigns, set the industry standard and raise the bar for excellence. With less than one week left until the deadline, you still have time to enter. The submission period closes on Monday, 20th May at 4:00 PM.
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