N2O – Dr Jart +

The Institute of Promotional Marketing members, N2O, have taken Covent Garden by storm, partnering with Korean Beauty giant Dr.Jart+ to bring skin care shopping to life in this unique pop-up.

Inclusive of games, photo moments, and some iconic yellow shopping baskets, the pop-up emulated a corner shop feel while creating a buzz around their legendary Cryo Rubber™ masks.

With the chance to win a year’s supply, this campaign was an incredible display of how mixing promotional and experiential marketing can put your brand on the map.

N2O – Beauty of Joeson

N2O brings Beauty of Joeson to life with an immersive pop-up in Westfield Stratford designed to cement the brand’s position as the number one K-Beauty choice for UK shoppers.

IPM members N2O helped Beauty of Joseon double down on its heritage and education credentials with this high-impact retail experience blending culture with discovery and play. The pop-up brought this to life through themed zones, a gamification mechanic inspired by a traditional Korean game of Yutnori, offering visitors the chance to win skincare prizes, and a product exploration area inviting shoppers to learn about the brand’s formulations.

“The K-Beauty space has grown rapidly in the UK, and with that comes increased competition,” said Clare James, Chief Commercial Officer at N2O.

“Our role was to help Beauty of Joseon stand out not just visually, but strategically. We did this by celebrating its heritage as one of the first Korean skincare brands to enter the UK market, creating an experience that feels authentic, educational and culturally rooted to position the brand as the experts in an increasingly crowded category.”

Dongho Han, Team Manager at Beauty of Joseon, added: “This pop-up allows us to showcase the depth of our range, our heritage and our commitment to effective, thoughtful skincare, all while creating a memorable and engaging experience over a key retail moment.”

Space and People – VIEVE

Beauty brand VIEVE brought its first Edinburgh pop-up to St James Quarter with an exclusive five-day activation as part of the centre’s Edinburgh Style event. Supported by long-time IPM Member SpaceandPeople’s Rock Up and Pop Up solution, the pop-up marked the brand’s second Scottish activation and highlights the growing role of pop-ups and experiential counters as a route to market in beauty.

“Over the past four months, we’ve collaborated with SpaceandPeople to deliver two pop-up activations through the ‘Rock Up and Pop Up’ service. The partnership provided a seamless end-to-end approach – from sourcing high-footfall locations and supporting creative design through to the installation of fully branded kiosks. It’s proven to be a smart, scalable way to engage customers, while building strong brand visibility in busy, real-world environments.” – VIEVE

Space and People – Mii Korean

In the Trafford Centre, Manchester, Korean Beauty brand Mii Korean used an experiential pop-up to bring its range to a wider audience. The pop-up, facilitated by SpaceandPeople, featured a live skin-scanning technology, delivering real-time product recommendations supported by trained brand ambassadors. This resulted in a pop-up that reduced uncertainty at the point of purchase. Shoppers were not just browsing. They were actively diagnosing, learning and buying within a single interaction.

A spokesperson from Mii Korean said: “Retail operations can be expensive, especially when it comes to setting up a physical space. With Rock Up & Pop Up, you get a cost-effective way to launch your business without the heavy upfront investment. You’ll be set up with a modern, high-quality kiosk that not only looks great but is ready to go from day one, so you can hit the ground running. It’s the perfect way to test your business idea, build momentum, and step confidently into retail!”