Experiential Activations in the Beauty Industry
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
What Peter Czapp told us about the BenchPress Report 2026
From profit pressure to AI acceleration, this recap explores what high-performing agencies are doing differently to drive sustainable growth.
The Experiential Expo Is Coming to Piccadilly Lights
Join us for the 2026 Experiential Expo! Celebrating the power of experiential marketing.
What the Mando White Paper Told Us About Promotions in 2026
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
How to get comfortable running promotions in Europe Recap
A quick IPM recap on running promotions in Europe, covering the key watch outs around mechanics, timelines, filings, translation, tax, and fulfilment.
Pringles × Super Mario: The Boss Level Brand Partnership That Won the IPM Grand Prix
Brand Culture, last year’s IPM Grand Prix winners, reveal how Pringles × Super Mario turned a brand partnership into shelf-side excitement, from the Mystery Flavour “question block” idea to collectable character cans.
Promotions Wrapped! Playing Back the Biggest Trends of 2025
From Superman on The Shard to ‘AI slop’, see what cut through in 2025...
IPM Awards 2025 Entries Now Open!
Do you have an outstanding campaign capable of winning a coveted IPM Award? Showcase your creativity, innovation, and results by entering the 2025 IPM Awards.
Plunge into a Summer Review of ASA Promotion Rulings 2024
Dive into our Summer Review of ASA Promotion Rulings 2024.
