Explore how brands can measure experiential marketing more effectively, with insights from Michael Brown and Martin Osterhus on campaign planning, meaningful measurement and demonstrating business impact beyond the live event.
Discover how the IPM’s Experiential Expo 2026 brought the industry together to connect, share ideas and explore the future of experiential marketing.
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Discover what N2O’s Generation Series reveals about generational attitudes towards AI, its influence on purchasing behaviour and how brands can build trust through transparency and consumer choice.
Explore key insights from savi’s 2026 Shopper Report, revealing how rising grocery costs, coupons and changing shopping habits are shaping purchasing decisions and creating opportunities for brands.
From profit pressure to AI acceleration, this recap explores what high-performing agencies are doing differently to drive sustainable growth.
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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