News
Stay up to date with all the latest promotional marketing news.
IPM Awards 2025 Entries Now Open!
Do you have an outstanding campaign capable of winning a coveted IPM Award? Showcase your creativity, innovation, and results by entering the 2025 IPM Awards.
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Redeeming the Past, Present, & Future of Couponing
Peter Kerr takes you on a journey through the ebbs and flows of couponing—its meteoric rise, challenges with misuse, and exciting renaissance.
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Welcoming the New IPM Board: A Bright Future Ahead
Meet the newly elected IPM Board as we enter an exciting new chapter in our 92-year history. Discover what’s next for the industry and how you can be part of it.
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IPM Members Shine in Europe at the 2024 EACA IMPACT Awards
IPM Members shine at the 2024 EACA IMPACT Awards, taking home Gold across Interactive Marketing, Promotion, and Activation.
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World’s First Rosé-Dispensing Billboard Wins IPM Grand Prix
Discover how Aldi’s Rosé Degrees Billboard, the world’s first rosé-dispensing activation, redefined outdoor advertising with Andrew Harrison, co-founder of Hopper.
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IPM Board Elections: Meet the New Industry Leaders
The IPM is thrilled to announce its newly elected board members, representing agencies, brands, and service providers. With Becky Munday as interim chair, 2025 promises innovation, growth, and exciting initiatives, including the 2025 IPM Awards!
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Power Couples: The Art & Science of Brand Partnerships
For our final webinar of the year, the IPM assembles a panel of experts to unravel the art and science of brand partnerships: how to forge them, why they succeed, and what’s next
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The Year Experiential Took Centre Stage: Bellwether Report Unwrapped 2024
2024 marks a defining chapter for experiential marketing, its 11th consecutive quarter of growth…
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IPM Submits Formal Response to Government Consultation on Zero-Hour Contracts
The IPM submits its response to the UK Government’s consultation on the application of zero-hour contracts to agency workers.
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Helen Cutmore Spills the Beans on De’Longhi’s One Touch Café
Step inside De’Longhi’s One Touch Café with Helen Cutmore, Head of Marketing for De’Longhi UK.
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Navigating the New Landscape of Low & No-Alcohol Beverages
Explore how the rise of low and no-alcohol beverages is reshaping the market, with updated CAP Code regulations.
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Nominations Now Open for the IPM Board of Directors
The IPM is excited to announce that nominations are now open for the new Board of Directors. This is a unique opportunity to shape the future of promotional marketing in the UK.
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