NewsTEST Creative2024-06-18T09:14:09+01:00

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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Celebrating 50 Years of the Code of Sales Promotion

We celebrate the fiftieth year of the Code of Sales Promotion Practice—a document that arguably forms the DNA of the IPM—examining its central role in the promotional marketing.

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Zeal Crowned Agency of the Year: Exclusive Interview with Stewart Hilton

IPM sits down with Stewart Hilton, co-founder of Zeal, to discuss the inner workings of a world-leading marketing agency.

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What Brits Want from Loyalty: Key Insights from Mando-Connect

Discover the latest insights on what drives loyalty among British consumers with the “What the British Want from Loyalty Programmes” whitepaper.

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N2O Sets Sail With P&O Cruises

Discover the latest experiential marketing campaign by P&O Cruises and N2O.

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RPM and Guinness Partner for St. Patricks Day 2024

Guinness and RPM champion St. Patrick’s Day 2024 with a weekend full of celebration across the UK.

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Experience is King: David Ogiste on Experiential Marketing

David Ogiste, founder of Nobody’s Café, discusses the future of experiential marketing, emphasising the power of connections, inclusivity, and technology.

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Sweaty Betty Ditches Toxic Fitness Narratives

Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines female empowerment.

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Generation Alpha: Tomorrow’s Rising Stars

Key insights on Generation Alpha, the most technologically advanced generation yet, as discussed by industry experts Alexandra Haider and Liam Bircham.

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B Corp Certification Justine Clement

B Corp Certification and Responsible Travel with Justine Clement

The road to B Corp certification with Justine Clement, CEO of The Happy Prize Company.

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Driving Change: Charlotte Tilbury Formula 1 Collaboration

Discover how Charlotte Tilbury Beauty is making history by partnering with Formula 1 Academy, empowering female drivers and promoting inclusivity in motorsport.

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Behind the Scenes of Smirnoff With Stephanie Jacoby

IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the ‘We Do We’ campaign, celebrating diversity and collective strength.

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Metaverse Fitness Inside The World’s Smallest Gym

‘The World’s Smallest Gym’ by Meta Quest and Puma sparks a fitness revolution in a 2×2 metre box. Exercise in the metaverse and discover the future of fitness.

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BiteSize

IPM BiteSize is our one-stop-shop for all the latest promotional marketing campaigns and activities being carried out by our members. Stay up to date with the latest trends and work.