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Celebrating 50 Years of the Code of Sales Promotion
We celebrate the fiftieth year of the Code of Sales Promotion Practice—a document that arguably forms the DNA of the IPM—examining its central role in the promotional marketing.
Read More >Zeal Crowned Agency of the Year: Exclusive Interview with Stewart Hilton
IPM sits down with Stewart Hilton, co-founder of Zeal, to discuss the inner workings of a world-leading marketing agency.
Read More >What Brits Want from Loyalty: Key Insights from Mando-Connect
Discover the latest insights on what drives loyalty among British consumers with the “What the British Want from Loyalty Programmes” whitepaper.
Read More >N2O Sets Sail With P&O Cruises
Discover the latest experiential marketing campaign by P&O Cruises and N2O.
Read More >RPM and Guinness Partner for St. Patricks Day 2024
Guinness and RPM champion St. Patrick’s Day 2024 with a weekend full of celebration across the UK.
Read More >Experience is King: David Ogiste on Experiential Marketing
David Ogiste, founder of Nobody’s Café, discusses the future of experiential marketing, emphasising the power of connections, inclusivity, and technology.
Read More >Sweaty Betty Ditches Toxic Fitness Narratives
Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines female empowerment.
Read More >Generation Alpha: Tomorrow’s Rising Stars
Key insights on Generation Alpha, the most technologically advanced generation yet, as discussed by industry experts Alexandra Haider and Liam Bircham.
Read More >B Corp Certification and Responsible Travel with Justine Clement
The road to B Corp certification with Justine Clement, CEO of The Happy Prize Company.
Read More >Driving Change: Charlotte Tilbury Formula 1 Collaboration
Discover how Charlotte Tilbury Beauty is making history by partnering with Formula 1 Academy, empowering female drivers and promoting inclusivity in motorsport.
Read More >Behind the Scenes of Smirnoff With Stephanie Jacoby
IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the ‘We Do We’ campaign, celebrating diversity and collective strength.
Read More >Metaverse Fitness Inside The World’s Smallest Gym
‘The World’s Smallest Gym’ by Meta Quest and Puma sparks a fitness revolution in a 2×2 metre box. Exercise in the metaverse and discover the future of fitness.
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