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Power Couples: The Art & Science of Brand Partnerships
For our final webinar of the year, the IPM assembles a panel of experts to unravel the art and science of brand partnerships: how to forge them, why they succeed, and what’s next
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The Year Experiential Took Centre Stage: Bellwether Report Unwrapped 2024
2024 marks a defining chapter for experiential marketing, its 11th consecutive quarter of growth…
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IPM Submits Formal Response to Government Consultation on Zero-Hour Contracts
The IPM submits its response to the UK Government’s consultation on the application of zero-hour contracts to agency workers.
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Helen Cutmore Spills the Beans on De’Longhi’s One Touch Café
Step inside De’Longhi’s One Touch Café with Helen Cutmore, Head of Marketing for De’Longhi UK.
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Navigating the New Landscape of Low & No-Alcohol Beverages
Explore how the rise of low and no-alcohol beverages is reshaping the market, with updated CAP Code regulations.
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Nominations Now Open for the IPM Board of Directors
The IPM is excited to announce that nominations are now open for the new Board of Directors. This is a unique opportunity to shape the future of promotional marketing in the UK.
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IPM Calls for Industry Feedback on Government Zero-Hour Contract Consultation
IPM seeks crucial industry insights as the UK government contemplates banning zero-hour contracts.
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Roaring for Change: Duncan McNair on the Future of Animal Tourism
Duncan McNair, CEO of STAE, discusses the transformative Animals Low-Welfare Activities Abroad Act, set to reshape how animals are treated in tourism.
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Making Memories Matter in Travel Promotions 2024
Cloud Nine Incentives unpack the evolving travel landscape—from TikTok’s role as a digital travel guide to the growing demand for authenticity.
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IPM Award Winners 2024 Announced: The Best in Promotional Marketing
Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage. Explore all the winners from this year’s IPM Awards.
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Step into the Future of Shopper Marketing: AR You Ready?
Step inside the future of shopper marketing and discover how tools like AR & AI are revolutionising the way brands connect with consumers.
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Driving Brand Experience at Goodwood 2024 with Genesis, BMW, and MINI
Get in gear for the Goodwood Festival of Speed 2024 and see Genesis, BMW, and MINI bring their brands to life at the heart of racing.
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