What’s on the Table? A Marketer’s Guide to the LHF Advertising Delay
The UK’s LHF advertising ban is delayed to Jan 2026. Discover what’s changed, what’s under review, and how marketers should now prepare and comply.
The UK’s LHF advertising ban is delayed to Jan 2026. Discover what’s changed, what’s under review, and how marketers should now prepare and comply.
Dive into the subscription revolution with Zappit and Element to discover how brands can build lasting loyalty in a click-to-cancel era.
As debate around zero-hour contracts continues, the Employment Rights Bill moves one step closer to becoming law.
Do you have an outstanding campaign capable of winning a coveted IPM Award? Showcase your creativity, innovation, and results by entering the 2025 IPM Awards.
Peter Kerr takes you on a journey through the ebbs and flows of couponing—its meteoric rise, challenges with misuse, and exciting renaissance.
Meet the newly elected IPM Board as we enter an exciting new chapter in our 92-year history. Discover what’s next for the industry and how you can be part of it.
IPM Members shine at the 2024 EACA IMPACT Awards, taking home Gold across Interactive Marketing, Promotion, and Activation.
Discover how Aldi’s Rosé Degrees Billboard, the world’s first rosé-dispensing activation, redefined outdoor advertising with Andrew Harrison, co-founder of Hopper.
The IPM is thrilled to announce its newly elected board members, representing agencies, brands, and service providers. With Becky Munday as interim chair, 2025 promises innovation, growth, and exciting initiatives, including the 2025 IPM Awards!
For our final webinar of the year, the IPM assembles a panel of experts to unravel the art and science of brand partnerships: how to forge them, why they succeed, and what’s next