Piccadilly Lights, once the crown jewel of billboard advertising, is now the beating heart of experiential marketing in London, where brands don’t just advertise, they immerse.

Celebrate the stars of promotional marketing at the IPM Awards 2025, where creativity, innovation, and impact take centre stage. Explore all the winners from this year’s IPM Awards.

As the Lionesses celebrate back‑to‑back Euro glory, Manchester City Women and Zeal Creative reveal how brands can score with pitch‑perfect partnerships.

IPM Awards 2025 shortlist revealed! Discover the campaigns, agencies and big ideas setting the gold standard in UK promotional marketing.

From fan zones to IKEA showrooms, step into the fourth dimension with Rob Booker and discover the magic of experiential design.

The UK’s LHF advertising ban is delayed to Jan 2026. Discover what’s changed, what’s under review, and how marketers should now prepare and comply.

Dive into the subscription revolution with Zappit and Element to discover how brands can build lasting loyalty in a click-to-cancel era.

As debate around zero-hour contracts continues, the Employment Rights Bill moves one step closer to becoming law.

Peter Kerr takes you on a journey through the ebbs and flows of couponing—its meteoric rise, challenges with misuse, and exciting renaissance.