About Harry Kelf

Harry Kelf, as the Marketing & Events Coordinator at the Institute of Promotional Marketing (IPM), is a key contributor to the evolution of promotional marketing standards. By sharing industry research, capturing brand activation, and communicating new legislation through articles, interviews, and blog posts, Harry sets and maintains high standards for promotional activities. His work on the implications of UK legislative changes, particularly regarding the promotion of low-welfare animal activities, showcases his commitment to positive impact. He conducts in-depth interviews with leading marketing figures, helping to protect, promote, and progress the standards and practices of promotional marketing. Previously, Harry has promoted major environmental conferences across Singapore, Athens, and London, reflecting his commitment to the principles of Net Zero and sustainability.

Pringles × Super Mario: The Boss Level Brand Partnership That Won the IPM Grand Prix

Brand Culture, last year’s IPM Grand Prix winners, reveal how Pringles × Super Mario turned a brand partnership into shelf-side excitement, from the Mystery Flavour “question block” idea to collectable character cans.

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