For our final webinar of the year, the IPM assembles a panel of experts to unravel the art and science of brand partnerships: how to forge them, why they succeed, and what’s next

2024 marks a defining chapter for experiential marketing, its 11th consecutive quarter of growth...

The IPM submits its response to the UK Government’s consultation on the application of zero-hour contracts to agency workers.

Step inside De’Longhi’s One Touch Café with Helen Cutmore, Head of Marketing for De’Longhi UK.

Explore how the rise of low and no-alcohol beverages is reshaping the market, with updated CAP Code regulations.

The IPM is excited to announce that nominations are now open for the new Board of Directors. This is a unique opportunity to shape the future of promotional marketing in the UK.

IPM seeks crucial industry insights as the UK government contemplates banning zero-hour contracts.

Duncan McNair, CEO of STAE, discusses the transformative Animals Low-Welfare Activities Abroad Act, set to reshape how animals are treated in tourism.

Cloud Nine Incentives unpack the evolving travel landscape—from TikTok’s role as a digital travel guide to the growing demand for authenticity.

Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage. Explore all the winners from this year's IPM Awards.