Brand Culture, last year’s IPM Grand Prix winners, reveal how Pringles × Super Mario turned a brand partnership into shelf-side excitement, from the Mystery Flavour “question block” idea to collectable character cans.
HFSS regulations have entered a new phase. This article breaks down what the latest rules mean for marketers, where the key risks sit, and how IPM tools and legal support can help.
From Superman on The Shard to ‘AI slop’, see what cut through in 2025...
Get ready to unpack the promotional marketing landscape for 2026 as Mando, YouGov and the IPM prepare to launch What Brits Want from Promotions 3.0...
AI in marketing goes on trial at the House of Commons, as MPs and industry leaders debate whether it is a partner or disruptor to promotional marketing.
Piccadilly Lights, once the crown jewel of billboard advertising, is now the beating heart of experiential marketing in London, where brands don’t just advertise, they immerse.
Celebrate the stars of promotional marketing at the IPM Awards 2025, where creativity, innovation, and impact take centre stage. Explore all the winners from this year’s IPM Awards.
As the Lionesses celebrate back‑to‑back Euro glory, Manchester City Women and Zeal Creative reveal how brands can score with pitch‑perfect partnerships.
IPM Awards 2025 shortlist revealed! Discover the campaigns, agencies and big ideas setting the gold standard in UK promotional marketing.
From fan zones to IKEA showrooms, step into the fourth dimension with Rob Booker and discover the magic of experiential design.
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