Step into the Future of Shopper Marketing: AR You Ready?
Step inside the future of shopper marketing and discover how tools like AR & AI are revolutionising the way brands connect with consumers.
Driving Brand Experience at Goodwood 2024 with Genesis, BMW, and MINI
Get in gear for the Goodwood Festival of Speed 2024 and see Genesis, BMW, and MINI bring their brands to life at the heart of racing.
Two Devils in One Night — Casillero del Diablo’s Cinematic Wine Launch
The Devil meets Cinema under the stars at Pergola on the Wharf, where IPM joins tpf Live for a spectacular product launch by Casillero del Diablo.
Marketing Tips to Win Gold at Paris Olympics 2024
Marketing tips for the Paris Olympics 2024 to avoid the pitfalls of ambush marketing and create compliant strategies that win gold.
Agencies Hail CORE A Game-Changer for Experiential Insights
Agencies Hail CORE A Game-Changer for Experiential Insights. Secure 1 weeks access for non-IPM members.
Beyond the Rainbow: Growing Your Brand with Pride
Discover how brands can genuinely support the LGBTQIA+ community at Pride 2024.
IPM Awards, Shortlist Announced
We’re excited to reveal the 2024 IPM Awards Shortlist; recognising the very best creativity and innovation from across the promotional marketing industry.
Unlock the Secret to Risk-Free Promotions
Risk-free promotion strategies with expert tips from Halo Promo Risk and Mando, including predictive modelling and fixed-fee solutions.
TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final
TRO creates unforgettable moments in the heart of London, blending football, fun, and sustainability.
Psychology Behind Loyalty – Insights from UK and Europe
Discover the psychology behind loyalty programs with insights from UK and European experts, featuring Mando, YouGov, and Ogilvy Consulting.
