IPM & SpaceandPeople Launch CORE – On site, Insight experiential activation tool
IPM announces an innovative collaboration with SpaceandPeople to launch CORE, a Campaign Optimiser for Retail & Experiential marketing.
IPM at Brand Experience 360: Key Industry Takeaways
Dive into the future of experiential marketing with key industry takeaways from Brand Experience 360.
Celebrating 50 Years of the Code of Sales Promotion
We celebrate the fiftieth year of the Code of Sales Promotion Practice—a document that arguably forms the DNA of the IPM—examining its central role in the promotional marketing.
Zeal Crowned Agency of the Year: Exclusive Interview with Stewart Hilton
IPM sits down with Stewart Hilton, co-founder of Zeal, to discuss the inner workings of a world-leading marketing agency.
N2O Sets Sail With P&O Cruises
Discover the latest experiential marketing campaign by P&O Cruises and N2O.
RPM and Guinness Partner for St. Patricks Day 2024
Guinness and RPM champion St. Patrick’s Day 2024 with a weekend full of celebration across the UK.
Experience is King: David Ogiste on Experiential Marketing
David Ogiste, founder of Nobody's Café, discusses the future of experiential marketing, emphasising the power of connections, inclusivity, and technology.
Sweaty Betty Ditches Toxic Fitness Narratives
Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines female empowerment.
Generation Alpha: Tomorrow’s Rising Stars
Key insights on Generation Alpha, the most technologically advanced generation yet, as discussed by industry experts Alexandra Haider and Liam Bircham.
B Corp Certification and Responsible Travel with Justine Clement
The road to B Corp certification with Justine Clement, CEO of The Happy Prize Company.
