The IPM sits down with David Pearson, CEO of SPARK, to delve into the world of cinema promotions.

Learn how the new Animals Low-Welfare Activities Abroad Act will impact marketing strategies. Discover the real cost of animal attractions and proactive measures to combat animal cruelty.

The IPM is saddened to hear of the passing of CoppaFeel Charity founder Kris Hallenga. Kris's dedication to cancer awareness and unwavering spirit have left an indelible mark on countless lives.

IPM delves into the unregulated landscape of political advertising, drawing insights from industry experts Lord Black and Graham Temple.

IPM announces an innovative collaboration with SpaceandPeople to launch CORE, a Campaign Optimiser for Retail & Experiential marketing.

Dive into the future of experiential marketing with key industry takeaways from Brand Experience 360.

We celebrate the fiftieth year of the Code of Sales Promotion Practice—a document that arguably forms the DNA of the IPM—examining its central role in the promotional marketing.

IPM sits down with Stewart Hilton, co-founder of Zeal, to discuss the inner workings of a world-leading marketing agency.

Discover the latest experiential marketing campaign by P&O Cruises and N2O.