News
Stay up to date with all the latest promotional marketing news.
IPM Calls for Industry Feedback on Government Zero-Hour Contract Consultation
IPM seeks crucial industry insights as the UK government contemplates banning zero-hour contracts.
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Roaring for Change: Duncan McNair on the Future of Animal Tourism
Duncan McNair, CEO of STAE, discusses the transformative Animals Low-Welfare Activities Abroad Act, set to reshape how animals are treated in tourism.
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Making Memories Matter in Travel Promotions 2024
Cloud Nine Incentives unpack the evolving travel landscape—from TikTok’s role as a digital travel guide to the growing demand for authenticity.
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IPM Award Winners 2024 Announced: The Best in Promotional Marketing
Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage. Explore all the winners from this year’s IPM Awards.
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Step into the Future of Shopper Marketing: AR You Ready?
Step inside the future of shopper marketing and discover how tools like AR & AI are revolutionising the way brands connect with consumers.
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Driving Brand Experience at Goodwood 2024 with Genesis, BMW, and MINI
Get in gear for the Goodwood Festival of Speed 2024 and see Genesis, BMW, and MINI bring their brands to life at the heart of racing.
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Two Devils in One Night — Casillero del Diablo’s Cinematic Wine Launch
The Devil meets Cinema under the stars at Pergola on the Wharf, where IPM joins tpf Live for a spectacular product launch by Casillero del Diablo.
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Marketing Tips to Win Gold at Paris Olympics 2024
Marketing tips for the Paris Olympics 2024 to avoid the pitfalls of ambush marketing and create compliant strategies that win gold.
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Agencies Hail CORE A Game-Changer for Experiential Insights
Agencies Hail CORE A Game-Changer for Experiential Insights. Secure 1 weeks access for non-IPM members.
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Beyond the Rainbow: Growing Your Brand with Pride
Discover how brands can genuinely support the LGBTQIA+ community at Pride 2024.
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Plunge into a Summer Review of ASA Promotion Rulings 2024
Dive into our Summer Review of ASA Promotion Rulings 2024.
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IPM Awards, Shortlist Announced
We’re excited to reveal the 2024 IPM Awards Shortlist; recognising the very best creativity and innovation from across the promotional marketing industry.
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