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ASA Strategy 2024-2028: AI Regulation and Environmental Impact
Uncover the ASA’s Promotional Marketing Strategy for 2024-2028, focusing on AI regulation, environmental advertising, and online oversight in UK advertising.
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Unwrapping the Best Christmas Activations of 2023
IPM reflects on the Best Christmas Activations of 2023. Discover how Valentino and Harrods turned shopping into a luxurious pink wonderland and the story behind Asda’s Bublé-powered karaoke tree. This year’s celebrations have truly redefined promotional marketing.
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Catherine Shuttleworth on Festive Promotions and Trends for 2024
In conversation with Catherine Shuttleworth: Exploring the role of promotional marketing this festive season and predicting the big trends for 2024.
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CMA Dissects Grocery Sector: Inflation, Baby Formula and Loyalty Schemes
The Competition and Markets Authority (CMA) has unveiled its comprehensive autumn update on the grocery sector. Dive into an in-depth analysis of the UK grocery market, uncovering critical insights into rising inflation rates, consumer behaviour, and supermarket loyalty schemes.
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Heartfelt Condolences on the Passing of Bob Suppiah
It is with deep sorrow that we extend our heartfelt condolences on the passing of our esteemed ex-board member, Mr. Bob Suppiah. His departure has left a void that words cannot adequately express, and our thoughts and prayers are with his family during this difficult time.
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The Role of Promotional Marketing in Sustainability and Climate Action
With COP28 UAE, and the Advertising Standards Authority’s Five-year strategy placing a spotlight on ‘Plant’, we stand at a critical juncture in time for sustainability awareness and action.
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Elevating Your Brand with the Power of Promotions in the Marketing Mix
With the festive period underway and key sales periods such as Black Friday and Cyber Monday. The IPM takes a look at the important role of promotions within the marketing mix.
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IPM Awards 2023 Congratulations To Our Winners
As we celebrate the return of the IPM Awards, it is an honour to highlight the campaigns that have defined 2022/2023.
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UK’s Advertising Ban on Less Healthy Food & Drink (LHFD) Products: What You Need to Know
Regulatory authority Andrew Taylor sits down with the IPM to unpack the intricacies of the upcoming Less Healthy Food and Drink advertising ban.
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IPM Awards 2023, Tickets Now Sold Out
We are thrilled to announce that tickets for the highly anticipated IPM Awards 2023 have officially sold out!
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Promotional Marketing in Sports Partnerships and Sponsorship Activations
Industry expert James Williams sits down with the IPM to discuss the role of promotional marketing in sports partnerships and activations
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HFSS Offer Restrictions Delayed Until 2025
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
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