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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Stay up to date with all the latest promotional marketing news.

Metaverse Fitness Inside The World’s Smallest Gym

‘The World’s Smallest Gym’ by Meta Quest and Puma sparks a fitness revolution in a 2×2 metre box. Exercise in the metaverse and discover the future of fitness.

IPM Announces Promotion of The Month: January

Discover January’s Promotion of the Month featuring the Horlicks Happy Place campaign by Cat Among The Pigeons.

AI, TikTok, and the Race for Search Engine Supremacy

2024 marks a turning point in digital search engines, with Google facing competition from TikTok, Instagram, and AI.

IPM Members Win on European Stage: IMPACT Awards 2024

IPM Members ZEAL and Umbrella shine at the IMPACT Awards by the European Association of Communications Agencies (EACA) for outstanding achievements in Europe’s marketing industry.

Inside Netflix House: From DVD Rentals to Experiential Retail

Discover the future of experiential marketing in Netflix House 2025, guided by consumer culture expert Avi Shankar and Netflix Vice President of Consumer Products, Josh Simon.

Promoting Health and Wellness Trends 2024

ZOE is revolutionising wellness with technology and gamification. IPM dives into health and wellness trends 2024.

ASA Strategy 2024-2028: AI Regulation and Environmental Impact

Uncover the ASA’s Promotional Marketing Strategy for 2024-2028, focusing on AI regulation, environmental advertising, and online oversight in UK advertising.

Unwrapping the Best Christmas Activations of 2023

IPM reflects on the Best Christmas Activations of 2023. Discover how Valentino and Harrods turned shopping into a luxurious pink wonderland and the story behind Asda’s Bublé-powered karaoke tree. This year’s celebrations have truly redefined promotional marketing.

Catherine Shuttleworth on Festive Promotions and Trends for 2024

In conversation with Catherine Shuttleworth: Exploring the role of promotional marketing this festive season and predicting the big trends for 2024.

CMA Dissects Grocery Sector: Inflation, Baby Formula and Loyalty Schemes

The Competition and Markets Authority (CMA) has unveiled its comprehensive autumn update on the grocery sector. Dive into an in-depth analysis of the UK grocery market, uncovering critical insights into rising inflation rates, consumer behaviour, and supermarket loyalty schemes.

Heartfelt Condolences on the Passing of Bob Suppiah

It is with deep sorrow that we extend our heartfelt condolences on the passing of our esteemed ex-board member, Mr. Bob Suppiah. His departure has left a void that words cannot adequately express, and our thoughts and prayers are with his family during this difficult time.

The Role of Promotional Marketing in Sustainability and Climate Action

With COP28 UAE, and the Advertising Standards Authority’s Five-year strategy placing a spotlight on ‘Plant’, we stand at a critical juncture in time for sustainability awareness and action.

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IPM BiteSize is our one-stop-shop for all the latest promotional marketing campaigns and activities being carried out by our members. Stay up to date with the latest trends and work.

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