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CMA Dissects Grocery Sector: Inflation, Baby Formula and Loyalty Schemes
The Competition and Markets Authority (CMA) has unveiled its comprehensive autumn update on the grocery sector. Dive into an in-depth analysis of the UK grocery market, uncovering critical insights into rising inflation rates, consumer behaviour, and supermarket loyalty schemes.
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Heartfelt Condolences on the Passing of Bob Suppiah
It is with deep sorrow that we extend our heartfelt condolences on the passing of our esteemed ex-board member, Mr. Bob Suppiah. His departure has left a void that words cannot adequately express, and our thoughts and prayers are with his family during this difficult time.
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The Role of Promotional Marketing in Sustainability and Climate Action
With COP28 UAE, and the Advertising Standards Authority’s Five-year strategy placing a spotlight on ‘Plant’, we stand at a critical juncture in time for sustainability awareness and action.
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Elevating Your Brand with the Power of Promotions in the Marketing Mix
With the festive period underway and key sales periods such as Black Friday and Cyber Monday. The IPM takes a look at the important role of promotions within the marketing mix.
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IPM Awards 2023 Congratulations To Our Winners
As we celebrate the return of the IPM Awards, it is an honour to highlight the campaigns that have defined 2022/2023.
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UK’s Advertising Ban on Less Healthy Food & Drink (LHFD) Products: What You Need to Know
Regulatory authority Andrew Taylor sits down with the IPM to unpack the intricacies of the upcoming Less Healthy Food and Drink advertising ban.
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IPM Awards 2023, Tickets Now Sold Out
We are thrilled to announce that tickets for the highly anticipated IPM Awards 2023 have officially sold out!
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Promotional Marketing in Sports Partnerships and Sponsorship Activations
Industry expert James Williams sits down with the IPM to discuss the role of promotional marketing in sports partnerships and activations
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HFSS Offer Restrictions Delayed Until 2025
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
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Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers
Turing our attention to Tesco, which has recently been embroiled in a storm of confusion and dissatisfaction surrounding its Clubcard pricing.
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How has promotional marketing changed over the past 50 years
Promotional marketing has undergone significant changes over the last 50 years due to advances in technology.
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How is influencer marketing changing the face of promotional marketing?
Influencer marketing is a type of promotional marketing that involves partnering with individuals.
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