News
Stay up to date with all the latest promotional marketing news.
Elevating Your Brand with the Power of Promotions in the Marketing Mix
With the festive period underway and key sales periods such as Black Friday and Cyber Monday. The IPM takes a look at the important role of promotions within the marketing mix.
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IPM Awards 2023 Congratulations To Our Winners
As we celebrate the return of the IPM Awards, it is an honour to highlight the campaigns that have defined 2022/2023.
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UK’s Advertising Ban on Less Healthy Food & Drink (LHFD) Products: What You Need to Know
Regulatory authority Andrew Taylor sits down with the IPM to unpack the intricacies of the upcoming Less Healthy Food and Drink advertising ban.
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IPM Awards 2023, Tickets Now Sold Out
We are thrilled to announce that tickets for the highly anticipated IPM Awards 2023 have officially sold out!
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Promotional Marketing in Sports Partnerships and Sponsorship Activations
Industry expert James Williams sits down with the IPM to discuss the role of promotional marketing in sports partnerships and activations
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HFSS Offer Restrictions Delayed Until 2025
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
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Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers
Turing our attention to Tesco, which has recently been embroiled in a storm of confusion and dissatisfaction surrounding its Clubcard pricing.
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How has promotional marketing changed over the past 50 years
Promotional marketing has undergone significant changes over the last 50 years due to advances in technology.
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How is influencer marketing changing the face of promotional marketing?
Influencer marketing is a type of promotional marketing that involves partnering with individuals.
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How will AI affect promotional marketing?
AI is already having a significant impact on promotional marketing, and this trend is only going to continue in the future.
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Promotional Marketing
Promotional marketing is a marketing strategy that aims to increase brand awareness and sales by offering incentives or rewards to customers or potential customers.
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