News
Stay up to date with all the latest promotional marketing news.
HFSS Offer Restrictions Delayed Until 2025
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
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Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers
Turing our attention to Tesco, which has recently been embroiled in a storm of confusion and dissatisfaction surrounding its Clubcard pricing.
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How has promotional marketing changed over the past 50 years
Promotional marketing has undergone significant changes over the last 50 years due to advances in technology.
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How is influencer marketing changing the face of promotional marketing?
Influencer marketing is a type of promotional marketing that involves partnering with individuals.
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How will AI affect promotional marketing?
AI is already having a significant impact on promotional marketing, and this trend is only going to continue in the future.
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Promotional Marketing
Promotional marketing is a marketing strategy that aims to increase brand awareness and sales by offering incentives or rewards to customers or potential customers.
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