News
Stay up to date with all the latest promotional marketing news.
Promotional Marketing in Sports Partnerships and Sponsorship Activations
Industry expert James Williams sits down with the IPM to discuss the role of promotional marketing in sports partnerships and activations
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HFSS Offer Restrictions Delayed Until 2025
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
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Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers
Turing our attention to Tesco, which has recently been embroiled in a storm of confusion and dissatisfaction surrounding its Clubcard pricing.
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How has promotional marketing changed over the past 50 years
Promotional marketing has undergone significant changes over the last 50 years due to advances in technology.
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How is influencer marketing changing the face of promotional marketing?
Influencer marketing is a type of promotional marketing that involves partnering with individuals.
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How will AI affect promotional marketing?
AI is already having a significant impact on promotional marketing, and this trend is only going to continue in the future.
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Promotional Marketing
Promotional marketing is a marketing strategy that aims to increase brand awareness and sales by offering incentives or rewards to customers or potential customers.
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