Promotions Wrapped! Playing Back the Biggest Trends of 2025
From Superman on The Shard to ‘AI slop’, see what cut through in 2025...
From Superman on The Shard to ‘AI slop’, see what cut through in 2025...
Do you have an outstanding campaign capable of winning a coveted IPM Award? Showcase your creativity, innovation, and results by entering the 2025 IPM Awards.
Dive into our Summer Review of ASA Promotion Rulings 2024.
We’re excited to reveal the 2024 IPM Awards Shortlist; recognising the very best creativity and innovation from across the promotional marketing industry.
TRO creates unforgettable moments in the heart of London, blending football, fun, and sustainability.
Explore the differences and similarities between Gen Z and Gen Alpha and how to reach them.
Discover how to run successful social media promotions, comply with CAP Code standards regulations, navigate platform-specific rules, and avoid common pitfalls.
Discover the latest insights on what drives loyalty among British consumers with the "What the British Want from Loyalty Programmes" whitepaper.
Guinness and RPM champion St. Patrick’s Day 2024 with a weekend full of celebration across the UK.
David Ogiste, founder of Nobody's Café, discusses the future of experiential marketing, emphasising the power of connections, inclusivity, and technology.