How to get comfortable running promotions in Europe Recap
A quick IPM recap on running promotions in Europe, covering the key watch outs around mechanics, timelines, filings, translation, tax, and fulfilment.
Pringles × Super Mario: The Boss Level Brand Partnership That Won the IPM Grand Prix
Brand Culture, last year’s IPM Grand Prix winners, reveal how Pringles × Super Mario turned a brand partnership into shelf-side excitement, from the Mystery Flavour “question block” idea to collectable character cans.
Promotions Wrapped! Playing Back the Biggest Trends of 2025
From Superman on The Shard to ‘AI slop’, see what cut through in 2025...
IPM Awards 2025 Entries Now Open!
Do you have an outstanding campaign capable of winning a coveted IPM Award? Showcase your creativity, innovation, and results by entering the 2025 IPM Awards.
Plunge into a Summer Review of ASA Promotion Rulings 2024
Dive into our Summer Review of ASA Promotion Rulings 2024.
IPM Awards, Shortlist Announced
We’re excited to reveal the 2024 IPM Awards Shortlist; recognising the very best creativity and innovation from across the promotional marketing industry.
TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final
TRO creates unforgettable moments in the heart of London, blending football, fun, and sustainability.
Gen Z vs Gen A: Liam Bircham Decodes Youth Marketing
Explore the differences and similarities between Gen Z and Gen Alpha and how to reach them.
Tips for Running Successful Social Media Promotions
Discover how to run successful social media promotions, comply with CAP Code standards regulations, navigate platform-specific rules, and avoid common pitfalls.
What Brits Want from Loyalty: Key Insights from Mando-Connect
Discover the latest insights on what drives loyalty among British consumers with the "What the British Want from Loyalty Programmes" whitepaper.
