IPM Awards 2023 Congratulations To Our Winners
As we celebrate the return of the IPM Awards, it is an honour to highlight the campaigns that have defined 2022/2023.
As we celebrate the return of the IPM Awards, it is an honour to highlight the campaigns that have defined 2022/2023.
Regulatory authority Andrew Taylor sits down with the IPM to unpack the intricacies of the upcoming Less Healthy Food and Drink advertising ban.
We are thrilled to announce that tickets for the highly anticipated IPM Awards 2023 have officially sold out!
Industry expert James Williams sits down with the IPM to discuss the role of promotional marketing in sports partnerships and activations
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
Turing our attention to Tesco, which has recently been embroiled in a storm of confusion and dissatisfaction surrounding its Clubcard pricing.
Promotional marketing has undergone significant changes over the last 50 years due to advances in technology.
Influencer marketing is a type of promotional marketing that involves partnering with individuals.
AI is already having a significant impact on promotional marketing, and this trend is only going to continue in the future.