With COP28 UAE, and the Advertising Standards Authority’s Five-year strategy placing a spotlight on ‘Plant’, we stand at a critical juncture in time for sustainability awareness and action.
With the festive period underway and key sales periods such as Black Friday and Cyber Monday. The IPM takes a look at the important role of promotions within the marketing mix.
As we celebrate the return of the IPM Awards, it is an honour to highlight the campaigns that have defined 2022/2023.
Regulatory authority Andrew Taylor sits down with the IPM to unpack the intricacies of the upcoming Less Healthy Food and Drink advertising ban.
We are thrilled to announce that tickets for the highly anticipated IPM Awards 2023 have officially sold out!
Industry expert James Williams sits down with the IPM to discuss the role of promotional marketing in sports partnerships and activations
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
Turing our attention to Tesco, which has recently been embroiled in a storm of confusion and dissatisfaction surrounding its Clubcard pricing.
Promotional marketing has undergone significant changes over the last 50 years due to advances in technology.
Influencer marketing is a type of promotional marketing that involves partnering with individuals.
The Institute of Promotional Marketing Ltd.
35 Ballards Lane
London,
N3 1XW
Registered in England no. 975635
Copyright @ IPM 2025
Brand + Website by TEST Creative
