IPM reflects on the Best Christmas Activations of 2023. Discover how Valentino and Harrods turned shopping into a luxurious pink wonderland and the story behind Asda's Bublé-powered karaoke tree. This year's celebrations have truly redefined promotional marketing.
In conversation with Catherine Shuttleworth: Exploring the role of promotional marketing this festive season and predicting the big trends for 2024.
The Competition and Markets Authority (CMA) has unveiled its comprehensive autumn update on the grocery sector. Dive into an in-depth analysis of the UK grocery market, uncovering critical insights into rising inflation rates, consumer behaviour, and supermarket loyalty schemes.
Promotional marketing is a marketing strategy that aims to increase brand awareness and sales by offering incentives or rewards to customers or potential customers.
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