Sweaty Betty Ditches Toxic Fitness Narratives
Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines female empowerment.
Generation Alpha: Tomorrow’s Rising Stars
Key insights on Generation Alpha, the most technologically advanced generation yet, as discussed by industry experts Alexandra Haider and Liam Bircham.
B Corp Certification and Responsible Travel with Justine Clement
The road to B Corp certification with Justine Clement, CEO of The Happy Prize Company.
Driving Change: Charlotte Tilbury Formula 1 Collaboration
Discover how Charlotte Tilbury Beauty is making history by partnering with Formula 1 Academy, empowering female drivers and promoting inclusivity in motorsport.
Behind the Scenes of Smirnoff With Stephanie Jacoby
IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the 'We Do We' campaign, celebrating diversity and collective strength.
Metaverse Fitness Inside The World’s Smallest Gym
'The World's Smallest Gym' by Meta Quest and Puma sparks a fitness revolution in a 2x2 metre box. Exercise in the metaverse and discover the future of fitness.
IPM Announces Promotion of The Month: January
Discover January's Promotion of the Month featuring the Horlicks Happy Place campaign by Cat Among The Pigeons.
AI, TikTok, and the Race for Search Engine Supremacy
2024 marks a turning point in digital search engines, with Google facing competition from TikTok, Instagram, and AI.
IPM Members Win on European Stage: IMPACT Awards 2024
IPM Members ZEAL and Umbrella shine at the IMPACT Awards by the European Association of Communications Agencies (EACA) for outstanding achievements in Europe's marketing industry.
Inside Netflix House: From DVD Rentals to Experiential Retail
Discover the future of experiential marketing in Netflix House 2025, guided by consumer culture expert Avi Shankar and Netflix Vice President of Consumer Products, Josh Simon.
