Driving Change: Charlotte Tilbury Formula 1 Collaboration
Discover how Charlotte Tilbury Beauty is making history by partnering with Formula 1 Academy, empowering female drivers and promoting inclusivity in motorsport.
Behind the Scenes of Smirnoff With Stephanie Jacoby
IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the 'We Do We' campaign, celebrating diversity and collective strength.
Metaverse Fitness Inside The World’s Smallest Gym
'The World's Smallest Gym' by Meta Quest and Puma sparks a fitness revolution in a 2x2 metre box. Exercise in the metaverse and discover the future of fitness.
IPM Announces Promotion of The Month: January
Discover January's Promotion of the Month featuring the Horlicks Happy Place campaign by Cat Among The Pigeons.
AI, TikTok, and the Race for Search Engine Supremacy
2024 marks a turning point in digital search engines, with Google facing competition from TikTok, Instagram, and AI.
IPM Members Win on European Stage: IMPACT Awards 2024
IPM Members ZEAL and Umbrella shine at the IMPACT Awards by the European Association of Communications Agencies (EACA) for outstanding achievements in Europe's marketing industry.
Inside Netflix House: From DVD Rentals to Experiential Retail
Discover the future of experiential marketing in Netflix House 2025, guided by consumer culture expert Avi Shankar and Netflix Vice President of Consumer Products, Josh Simon.
ASA Strategy 2024-2028: AI Regulation and Environmental Impact
Uncover the ASA's Promotional Marketing Strategy for 2024-2028, focusing on AI regulation, environmental advertising, and online oversight in UK advertising.
Unwrapping the Best Christmas Activations of 2023
IPM reflects on the Best Christmas Activations of 2023. Discover how Valentino and Harrods turned shopping into a luxurious pink wonderland and the story behind Asda's Bublé-powered karaoke tree. This year's celebrations have truly redefined promotional marketing.
Catherine Shuttleworth on Festive Promotions and Trends for 2024
In conversation with Catherine Shuttleworth: Exploring the role of promotional marketing this festive season and predicting the big trends for 2024.
