NewsTEST Creative2024-06-18T09:14:09+01:00

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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Experience is King: David Ogiste on Experiential Marketing

David Ogiste, founder of Nobody’s Café, discusses the future of experiential marketing, emphasising the power of connections, inclusivity, and technology.

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Sweaty Betty Ditches Toxic Fitness Narratives

Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines female empowerment.

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Generation Alpha: Tomorrow’s Rising Stars

Key insights on Generation Alpha, the most technologically advanced generation yet, as discussed by industry experts Alexandra Haider and Liam Bircham.

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B Corp Certification Justine Clement

B Corp Certification and Responsible Travel with Justine Clement

The road to B Corp certification with Justine Clement, CEO of The Happy Prize Company.

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Driving Change: Charlotte Tilbury Formula 1 Collaboration

Discover how Charlotte Tilbury Beauty is making history by partnering with Formula 1 Academy, empowering female drivers and promoting inclusivity in motorsport.

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Behind the Scenes of Smirnoff With Stephanie Jacoby

IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the ‘We Do We’ campaign, celebrating diversity and collective strength.

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Metaverse Fitness Inside The World’s Smallest Gym

‘The World’s Smallest Gym’ by Meta Quest and Puma sparks a fitness revolution in a 2×2 metre box. Exercise in the metaverse and discover the future of fitness.

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IPM Announces Promotion of The Month: January

Discover January’s Promotion of the Month featuring the Horlicks Happy Place campaign by Cat Among The Pigeons.

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AI, TikTok, and the Race for Search Engine Supremacy

2024 marks a turning point in digital search engines, with Google facing competition from TikTok, Instagram, and AI.

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IPM Members Win on European Stage: IMPACT Awards 2024

IPM Members ZEAL and Umbrella shine at the IMPACT Awards by the European Association of Communications Agencies (EACA) for outstanding achievements in Europe’s marketing industry.

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Inside Netflix House: From DVD Rentals to Experiential Retail

Discover the future of experiential marketing in Netflix House 2025, guided by consumer culture expert Avi Shankar and Netflix Vice President of Consumer Products, Josh Simon.

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Promoting Health and Wellness Trends 2024

ZOE is revolutionising wellness with technology and gamification. IPM dives into health and wellness trends 2024.

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