Beyond the Buzz: Why Agencies Need to Think More Carefully About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Recent ASA HFSS Rulings: Where Brand Advertising Ends and Product Advertising Begins
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Experiential Activations in the Beauty Industry
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
Behind the Scenes of Smirnoff With Stephanie Jacoby
IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the 'We Do We' campaign, celebrating diversity and collective strength.
IPM Announces Promotion of The Month: January
Discover January's Promotion of the Month featuring the Horlicks Happy Place campaign by Cat Among The Pigeons.
AI, TikTok, and the Race for Search Engine Supremacy
2024 marks a turning point in digital search engines, with Google facing competition from TikTok, Instagram, and AI.
Promoting Health and Wellness Trends 2024
ZOE is revolutionising wellness with technology and gamification. IPM dives into health and wellness trends 2024.
ASA Strategy 2024-2028: AI Regulation and Environmental Impact
Uncover the ASA's Promotional Marketing Strategy for 2024-2028, focusing on AI regulation, environmental advertising, and online oversight in UK advertising.
CMA Dissects Grocery Sector: Inflation, Baby Formula and Loyalty Schemes
The Competition and Markets Authority (CMA) has unveiled its comprehensive autumn update on the grocery sector. Dive into an in-depth analysis of the UK grocery market, uncovering critical insights into rising inflation rates, consumer behaviour, and supermarket loyalty schemes.
