Experiential Activations in the Beauty Industry
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing
A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
Behind the Scenes of Smirnoff With Stephanie Jacoby
IPM catches up with Stephanie Jacoby, Global VP, Smirnoff, to discuss the 'We Do We' campaign, celebrating diversity and collective strength.
IPM Announces Promotion of The Month: January
Discover January's Promotion of the Month featuring the Horlicks Happy Place campaign by Cat Among The Pigeons.
AI, TikTok, and the Race for Search Engine Supremacy
2024 marks a turning point in digital search engines, with Google facing competition from TikTok, Instagram, and AI.
Promoting Health and Wellness Trends 2024
ZOE is revolutionising wellness with technology and gamification. IPM dives into health and wellness trends 2024.
ASA Strategy 2024-2028: AI Regulation and Environmental Impact
Uncover the ASA's Promotional Marketing Strategy for 2024-2028, focusing on AI regulation, environmental advertising, and online oversight in UK advertising.
CMA Dissects Grocery Sector: Inflation, Baby Formula and Loyalty Schemes
The Competition and Markets Authority (CMA) has unveiled its comprehensive autumn update on the grocery sector. Dive into an in-depth analysis of the UK grocery market, uncovering critical insights into rising inflation rates, consumer behaviour, and supermarket loyalty schemes.
Heartfelt Condolences on the Passing of Bob Suppiah
It is with deep sorrow that we extend our heartfelt condolences on the passing of our esteemed ex-board member, Mr. Bob Suppiah. His departure has left a void that words cannot adequately express, and our thoughts and prayers are with his family during this difficult time.
The Role of Promotional Marketing in Sustainability and Climate Action
With COP28 UAE, and the Advertising Standards Authority’s Five-year strategy placing a spotlight on ‘Plant’, we stand at a critical juncture in time for sustainability awareness and action.
