Posts
- Promotional Marketing (4 May 2023)
- How will AI affect promotional marketing? (4 May 2023)
- How is influencer marketing changing the face of promotional marketing? (4 May 2023)
- How has promotional marketing changed over the past 50 years (4 May 2023)
- Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers (12 June 2023)
- HFSS Offer Restrictions Delayed Until 2025 (18 June 2023)
- Promotional Marketing in Sports Partnerships and Sponsorship Activations (7 August 2023)
- IPM Awards 2023, Tickets Now Sold Out (6 September 2023)
- UK’s Advertising Ban on Less Healthy Food & Drink (LHFD) Products: What You Need to Know (20 September 2023)
- IPM Awards 2023 Congratulations To Our Winners (29 September 2023)
- Elevating Your Brand with the Power of Promotions in the Marketing Mix (22 November 2023)
- The Role of Promotional Marketing in Sustainability and Climate Action (1 December 2023)
- Heartfelt Condolences on the Passing of Bob Suppiah (12 December 2023)
- CMA Dissects Grocery Sector: Inflation, Baby Formula and Loyalty Schemes (13 December 2023)
- Catherine Shuttleworth on Festive Promotions and Trends for 2024 (14 December 2023)
- Unwrapping the Best Christmas Activations of 2023 (19 December 2023)
- ASA Strategy 2024-2028: AI Regulation and Environmental Impact (15 January 2024)
- Promoting Health and Wellness Trends 2024 (15 January 2024)
- Inside Netflix House: From DVD Rentals to Experiential Retail (22 January 2024)
- IPM Members Win on European Stage: IMPACT Awards 2024 (24 January 2024)
- AI, TikTok, and the Race for Search Engine Supremacy (29 January 2024)
- IPM Announces Promotion of The Month: January (31 January 2024)
- Metaverse Fitness Inside The World’s Smallest Gym (1 February 2024)
- Behind the Scenes of Smirnoff With Stephanie Jacoby (16 February 2024)
- Driving Change: Charlotte Tilbury Formula 1 Collaboration (22 February 2024)
- B Corp Certification and Responsible Travel with Justine Clement (4 March 2024)
- Generation Alpha: Tomorrow’s Rising Stars (7 March 2024)
- Sweaty Betty Ditches Toxic Fitness Narratives (8 March 2024)
- Experience is King: David Ogiste on Experiential Marketing (14 March 2024)
- RPM and Guinness Partner for St. Patricks Day 2024 (18 March 2024)
- N2O Sets Sail With P&O Cruises (20 March 2024)
- What Brits Want from Loyalty: Key Insights from Mando-Connect (28 March 2024)
- Zeal Crowned Agency of the Year: Exclusive Interview with Stewart Hilton (12 April 2024)
- Celebrating 50 Years of the Code of Sales Promotion (16 April 2024)
- IPM at Brand Experience 360: Key Industry Takeaways (23 April 2024)
- Agencies Hail CORE A Game-Changer for Experiential Insights (29 April 2024)
- Closing the Gap Towards Regulated Political Advertising in the UK (1 May 2024)
- The IPM Pays Tribute to Amazing CoppaFeel Founder Kris Hallenga (7 May 2024)
- Tips for Running Successful Social Media Promotions (9 May 2024)
- Animals Not Amusements – UK Bans Promotion of Cruel Tourist Activities Abroad (9 May 2024)
- Discover the Magic of Cinema Promotions with SPARK CEO David Pearson (13 May 2024)
- The UK’s Biggest Summer of Sport Brought to Life by C-Screens (16 May 2024)
- 50-Year Reflection: The Evolution of the Sales Promotion Code 1974-2024 (22 May 2024)
- Gen Z vs Gen A: Liam Bircham Decodes Youth Marketing (4 June 2024)
- Psychology Behind Loyalty – Insights from UK and Europe (17 June 2024)
- TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final (18 June 2024)
- Unlock the Secret to Risk-Free Promotions (4 July 2024)
- IPM Awards, Shortlist Announced (8 July 2024)
- Plunge into a Summer Review of ASA Promotion Rulings 2024 (15 July 2024)
- Beyond the Rainbow: Growing Your Brand with Pride (16 July 2024)
- Marketing Tips to Win Gold at Paris Olympics 2024 (30 July 2024)
- Two Devils in One Night — Casillero del Diablo’s Cinematic Wine Launch (5 August 2024)
- Driving Brand Experience at Goodwood 2024 with Genesis, BMW, and MINI (5 August 2024)
- Step into the Future of Shopper Marketing: AR You Ready? (19 August 2024)
- IPM Award Winners 2024 Announced: The Best in Promotional Marketing (21 September 2024)
- Making Memories Matter in Travel Promotions 2024 (27 September 2024)
- Roaring for Change: Duncan McNair on the Future of Animal Tourism (10 October 2024)
- IPM Calls for Industry Feedback on Government Zero-Hour Contract Consultation (4 November 2024)
- Nominations Now Open for the IPM Board of Directors (14 November 2024)
- Navigating the New Landscape of Low & No-Alcohol Beverages (20 November 2024)
- Helen Cutmore Spills the Beans on De’Longhi’s One Touch Café (4 December 2024)
- IPM Submits Formal Response to Government Consultation on Zero-Hour Contracts (9 December 2024)
- The Year Experiential Took Centre Stage: Bellwether Report Unwrapped 2024 (12 December 2024)
- Power Couples: The Art & Science of Brand Partnerships (18 December 2024)
- IPM Board Elections: Meet the New Industry Leaders (14 January 2025)
- World’s First Rosé-Dispensing Billboard Wins IPM Grand Prix (22 January 2025)
- IPM Members Shine in Europe at the 2024 EACA IMPACT Awards (23 January 2025)
- Welcoming the New IPM Board: A Bright Future Ahead (18 February 2025)
- Redeeming the Past, Present, & Future of Couponing (28 February 2025)
- IPM Awards 2025 Entries Now Open! (5 March 2025)
- Zeroing In on the Future of Agency Staffing as the Employment Rights Bill Reaches Committee Stage (25 April 2025)
- IPM & SpaceandPeople Launch CORE – On site, Insight experiential activation tool (29 April 2025)
- Building Brand Loyalty in the Subscription Economy (8 May 2025)
- What’s on the Table? A Marketer’s Guide to the LHF Advertising Delay (23 May 2025)
- Bringing Brand Worlds to Life: Inside the Magic of Experiential Design (4 June 2025)
- IPM Awards 2025 Shortlist (15 July 2025)
- Powering Up the Women’s Game: Unlocking Brand Partnership Potential (24 July 2025)
- IPM Awards 2025 Winners Revealed (19 September 2025)
- Piccadilly Lights Goes from Billboard Icon to Experiential Capital (9 October 2025)
- IPM Brings AI Marketing Debate to Westminster (28 November 2025)
- What Do Brits Want from Promotions in 2026 (2 December 2025)
- Promotions Wrapped! Playing Back the Biggest Trends of 2025 (12 January 2026)
- HFSS Advertising Regulations: What Marketers Need to Know (12 January 2026)
- Pringles × Super Mario: The Boss Level Brand Partnership That Won the IPM Grand Prix (9 February 2026)
- How to get comfortable running promotions in Europe Recap (2 March 2026)
- What the Mando White Paper Told Us About Promotions in 2026 (31 March 2026)
- Sam’s Compliance Corner: McDonald’s CARDS – When Collectability Meets Compliance (22 April 2026)
- The Experiential Expo Is Coming to Piccadilly Lights (23 April 2026)
- What Peter Czapp told us about the BenchPress Report 2026 (27 April 2026)
- CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing (30 April 2026)
- Experiential Activations in the Beauty Industry (12 May 2026)
- What Savi Told Us About Shopper Behaviour in 2026 (12 May 2026)
- Excited, Anxious, Oblivious: What N2O’s Generation Series Reveals About AI (18 May 2026)
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Events
- Working Safely at Events (12 January 2026)
- Power Up Your Promotions (12 January 2026)
- Webinar – How to get comfortable running a promotion in Europe (30 January 2026)
- DMA Email Marketing Course: Improve Your Email Success Rate (30 January 2026)
- Webinar – Excited, Anxious, Oblivious: What Every Generation Really Thinks About AI (30 January 2026)
- DMA AI for Marketing Course: Improve Your Marketing Strategies Using AI (30 January 2026)
- IPM Awards 2026 – Early Bird Entry Deadline (10 March 2026)
- IPM Awards 2026 – Standard Entry Deadline (10 March 2026)
- Webinar – BenchPress 2026 Insights with Peter Czapp (10 March 2026)
- What the Brits want from Promotions – The Key Takeouts (10 March 2026)
- Working Safely at Events (20 March 2026)
- IPM Awards 2026 – Late Deadline (13 April 2026)
- The 2026 savi Shopper Report: What Every Brand Needs to Know About Today’s Shopper (21 April 2026)
- Experiential Expo 2026 (22 April 2026)
- Working Safely at Events (15 May 2026)
- The IPM Awards 2026 (18 May 2026)
- Experiential Marketing Diploma – September Intake (20 May 2026)
- Experiential Marketing Diploma – January 2027 Intake (20 May 2026)
- Work Smarter, Not Longer: Productivity as Your Superpower (20 May 2026)
- Your Network is Your Net Worth: Building Meaningful Connections (20 May 2026)
- Lead with Impact: Confidence, Clarity and Performance (20 May 2026)
- How to Be a Brilliant Manager (20 May 2026)
Lessons
- What Are Promotions (18 December 2025)
- Welcome to The IPM Legal Code Certification (18 December 2025)
- The UK Self-Regulatory System (ASA / CAP / ASBOF) (18 December 2025)
- CAP Code Overview (18 December 2025)
- Gambling Act 2005 & Prize Promotions (18 December 2025)
- UK GDPR & Data Protection Act 2018 (18 December 2025)
- DMCCA 2024 (18 December 2025)
- HFSS Rules & Advertising Restrictions (18 December 2025)
- User-Generated Content & IP (18 December 2025)
- Sponsorship & Rights (18 December 2025)
- Liability & Prize Fulfilment (18 December 2025)
Resources
- IPM Webinar – Republic of Ireland Promotional Update (17 May 2023)
- IPM Webinar – Sports Event Promotions and Advertising (17 May 2023)
- IPM Webinar Series: Republic of Ireland Regulation Update 2023 (17 May 2023)
- IPM Webinar – Scottish Regulatory Update (17 May 2023)
- IPM Webinar Series – Standing Proud at Pride: and Beyond (17 May 2023)
- ASA and CAP launch annual report for 2022 (1 June 2023)
- IPM Webinar Series – Best practice influencer marketing (14 June 2023)
- Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers (15 June 2023)
- UK’s Advertising Ban On Less Healthy Food & Drink (LHFD) Products (22 November 2023)
- The Impact of Red Sea Tensions on Promotions (24 January 2024)
- B Corp Certification and Responsible Travel with Justine Clement (4 March 2024)
- Generation Alpha: Tomorrow’s Rising Stars (6 March 2024)
- Women In Promotions (8 March 2024)
- Influencer Marketing Toolkit (26 March 2024)
- HR Insights by WorkSmarter – Navigating Zero Hour Contracts (1 May 2024)
- Psychology Behind Loyalty – Insights from UK and Europe (19 June 2024)
- Summary of York Shopper Activation Masterclass 2024 Presentation (8 July 2024)
- Unlock the Secret to Risk-Free Promotions (8 July 2024)
- Olympics 2024: Winning Promotions Without The Sweat (25 July 2024)
- Future of Shopper Marketing: AR You Ready? (21 August 2024)
- What the New UK Budget Means for Marketing (5 December 2024)
- Full Interview with De’Longhi’s Helen Cutmore (5 December 2024)
- Power Couples The Art & Science of Brand Partnerships (23 December 2024)
- Why the Marketing Industry Would Benefit from Embracing a Breatholution (11 February 2025)
- Republic of Ireland Regulatory Update 2025 (19 February 2025)
- Key Talking Points: Protecting Flexibility in Promotional Marketing Under the Employment Rights Bill (21 February 2025)
- Unlocking The F Word – How to Say ‘Free’ in Your Next Promotion (1 May 2025)
- The Pursuit of Wellness — A Marketer’s Guide to Health & Wellbeing 2025 (2 May 2025)
- Powering Up the Women’s Game Unlocking Brand Partnership Potential (25 July 2025)
- Promotions Wrapped! Playing Back the Biggest Trends of 2025 (18 December 2025)
- How to Get Comfortable Running Promotions in Europe (2 March 2026)
- What Brits Want from Promotions 3.0 | Key Consumer Insights for Promotional Marketers (26 March 2026)
- BenchPress 2026 Insights with Peter Czapp (23 April 2026)
- Excited, Anxious, Oblivious: What Every Generation Really Thinks About AI (28 April 2026)
- The 2026 savi Shopper Report: What Every Brand Needs to Know (7 May 2026)
Legal
- Legal Briefing: DMA Legal Update Event (17 May 2023)
- Legal Briefing: Republic of Ireland ‘No Purchase’ Promotions Update (17 May 2023)
- Legal Briefing: Covid-19 prize update (17 May 2023)
- Online safety bill, back on the table (17 May 2023)
- The ASA and CAP Annual Report 2022 (21 June 2023)
- UK Ushers in a New Era of Data Protection with the Digital Information Bill 2.0 (23 November 2023)
- Breaking Down the UK’s Consultation on ‘Less Healthy’ Food Advertising (18 December 2023)
- January Legal Roundup: Heinz Beans, Calvin Klein, and Eurostar (2 February 2024)
- Tips for Running Successful Social Media Promotions (9 May 2024)
- The World is Your Market: A Guide to International Promotions (5 December 2024)
Agencies
- Test Creative (15 June 2023)
- Zeal Creative (27 June 2023)
- Xpression Events Solutions Ltd (20 July 2023)
- Wowme Brand & Packaging Design Ltd (20 July 2023)
- William Grant & Sons Ltd (20 July 2023)
- VCG The PromoRisk People (20 July 2023)
- Union Connect (20 July 2023)
- Twelve Agency (20 July 2023)
- TRO (20 July 2023)
- TracyLocke (20 July 2023)
- TPN Retail Marketing (20 July 2023)
- tpf (The Promotions Factory) (20 July 2023)
- GottaBe! (21 July 2023)
- Together Agency (21 July 2023)
- TLC (21 July 2023)
- The Mars Agency (21 July 2023)
- Foundever (21 July 2023)
- Stretch Communications (21 July 2023)
- SPARK (21 July 2023)
- Selby Marketing Services (21 July 2023)
- Savvy (21 July 2023)
- RMI Services (21 July 2023)
- Nestle UK (21 July 2023)
- NDL Group (21 July 2023)
- N2O (21 July 2023)
- MRM (Multi Resource Marketing Ltd) (24 July 2023)
- Mando & Mando Connect (24 July 2023)
- Juice Creative Design Ltd (24 July 2023)
- Jack Morton Worldwide (24 July 2023)
- Incentivesmart Ltd (24 July 2023)
- Haygarth (24 July 2023)
- Halo Promo Risk (24 July 2023)
- Fusion Events (24 July 2023)
- Fluid (24 July 2023)
- Field Day (Havas) (24 July 2023)
- Experience12 (24 July 2023)
- experience staff (24 July 2023)
- Enable Promotional Marketing (24 July 2023)
- Elevator Promotional Marketing Ltd (24 July 2023)
- Edenred (24 July 2023)
- Digital Rewards Group Limited (24 July 2023)
- Cloud Nine Incentives (24 July 2023)
- Cat Among The Pigeons (24 July 2023)
- Broccoli Marketing (24 July 2023)
- Brand Culture (24 July 2023)
- Blackjack Promotions (24 July 2023)
- Big Group (25 July 2023)
- Another Way Prize Management (25 July 2023)
- Activation (25 July 2023)
- 83Agency (25 July 2023)
- Momentum Worldwide (25 July 2023)
- altavia.hrg (25 July 2023)
- Pod Staffing (11 August 2023)
- Staffwise (11 August 2023)
- Landsec (31 October 2023)
- Zappit (31 October 2023)
- RPM (15 November 2023)
- The Happy Prize Company (15 November 2023)
- SpaceandPeople PLC (22 February 2024)
- C-Screens (26 March 2024)
- Hopper (11 April 2024)
- Hashting UK Ltd (11 April 2024)
- KollwitzOwen (12 April 2024)
- Golley Slater (23 April 2024)
- Lounges.tv (3 June 2024)
- LIVE Experiences ltd (3 June 2024)
- Once Upon A Time Marketing (16 September 2024)
- Kehemi (6 November 2024)
- NeoCurrency (14 November 2024)
- Tangerine (25 November 2024)
- Creatisan (17 January 2025)
- Element-The Prize and Incentive People (21 January 2025)
- Quantum (22 July 2025)
- Ovation Incentives (5 August 2025)
- Miai+ Brand Partnerships (29 October 2025)
- savi (16 December 2025)
- In The Moment (15 April 2026)
- Heineken (15 April 2026)
- Wasabi (15 April 2026)
- Merlin Entertainment (15 April 2026)
- Vodafone (15 April 2026)
- Roald Dahl (15 April 2026)
- Sky (15 April 2026)
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- Social media campaigns
- Pan European campaigns
- UX
- Financial Guarantees/Legal Indemnities
- websites
- Brand Partnerships
- Promotional Mechanics
- Fixed Fee Sales Promotion
- Employee Rewards
- Rewards & Experiences
- Fixed Fee Promotions
- Sampling
- Response handling
- Mail order fulfilment
- POS storage & distribution
- Coupon clearing
- Sales Promotion Insurance
- Live-streaming
- Video on-demand
- Showcase competitions
- digital rewards
- payments
- Production
- experiential trade engagement
- Point of Purchase
- Channel activations
- Social Strategy
- immersive brand experiences
- Event Strategy
- Event Strategy Conceptualisation and delivery
- Integrated digital media campaigns
- Sampling and Trial Campaigns
- Interactive Brand Activations
- Digital & extended reality (AR/VR) experiences
- Retail strategy & shopper campaigns
- Ecommerce excellence
- Installation & Fulfilment
- Rate of sale drivers & promotional campaigns
- Data driven personalisation strategies
- Brand advocacy programmes
- Loyalty strategies
- Buyer engagement
- Always on social media management
- Community building initiatives
- Digital Services
- Brand Communication
- Research & Insights
- Global Sourcing
- design
- Omnichannel Marketing
- Innovation
- Shopper Marketing
- Corporate Brand Identity
- Communications
- Influencer Marketing
- Experiential Marketing
- Retail Marketing
- brand strategy
- FMCG
- content creation
- Packaging
- Promotional Marketing
- Travel Retail
- Campaign execution and evaluation
- Media space - venue profiling and booking
- and Event & Hospitality Staff
- Experiential Intellect
- Experiential Space Specialists
- Brand Experience Space
- Audience and Venue Matching
- Screen Rental
- Permanent Screens
- Spot Advertising
- Reporting
- Experiential opportunities
- Channel Incentives
- Brand loyalty
